Tiktok Ad Costs Rise Postcreative Refresh Sparking Optimization Strategies

Tiktok Ad Costs Rise Postcreative Refresh Sparking Optimization Strategies

Increased CPA after updating TikTok ad creatives is a common issue. This article delves into factors like iOS data attribution delays, changes in Android traffic volume, creative and placement variations. It provides optimization strategies such as patiently observing data, conducting A/B testing, and regularly refreshing creatives to help advertisers control costs and improve ad performance. By understanding these elements and implementing the suggested strategies, advertisers can mitigate the impact of rising CPAs and maintain effective campaigns on TikTok.

01/05/2026 Logistics Industry Insights
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Amazon SDV Video Ads Key Strategies and Pitfalls to Avoid

Amazon SDV Video Ads Key Strategies and Pitfalls to Avoid

This article provides an in-depth analysis of Amazon Sponsored Display Video (SDV) ads, detailing their placement and display formats. It offers optimization tips and guidance on avoiding common pitfalls. The article emphasizes that by continuously optimizing key metrics, SDV video ads can effectively enhance brand awareness and drive product sales, making them an essential marketing tool for Amazon sellers. It highlights SDV as a powerful way to reach potential customers and boost conversions on the Amazon platform.

01/05/2026 Logistics Industry Insights
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Mastering The Success Path For A New Warehouse

Mastering The Success Path For A New Warehouse

When taking over a new warehouse, it is essential to understand its spatial layout, operational processes, workforce structure, inventory details, stock levels, and historical data. Mastering these key elements facilitates efficient management and quickly enhances operational efficiency.

07/23/2025 Warehousing
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Guide to Reducing Freight Cancellation Costs for Shippers

Guide to Reducing Freight Cancellation Costs for Shippers

This article provides a detailed interpretation of freight cancellation fee policies, emphasizing the importance of submitting cancellation notices at least seven days in advance. It clarifies that cancellation fees are calculated per container. The article recommends establishing an order tracking system, proactive communication, and collaboration with reliable partners to mitigate the financial risks associated with cancellations. By implementing these strategies, businesses can effectively control costs and minimize the impact of unforeseen freight changes.

09/28/2025 Logistics Encyclopedia
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Korean Air Enhances Cargo Efficiency from Beijing

Korean Air Enhances Cargo Efficiency from Beijing

This article provides a detailed guide to Korean Air (KE) cargo services originating from Beijing (PEK), covering the route network, flight schedules, and operational considerations. It highlights destination groupings, fee standards, and specific requirements for special cargo. Aimed at freight forwarders and shippers, this guide offers practical information to ensure the safe and efficient transportation of goods worldwide. It serves as a helpful resource for navigating Korean Air's cargo operations from Beijing.

09/26/2025 Airlines
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Guide to Key Ocean Freight Surcharges Explained

Guide to Key Ocean Freight Surcharges Explained

This article provides an in-depth analysis of five common ocean freight surcharges: ORC, LLA, HLA, GRI, and EBS. It examines their definitions, scope of application, and calculation methods. The aim is to help shippers understand ocean freight bills, effectively control logistics costs, and suggests maintaining communication with shipping companies or freight forwarders to stay informed about the latest fee standards. Understanding these surcharges is crucial for accurate budgeting and cost management in international trade.

09/26/2025 Logistics Encyclopedia
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Ozon Revises Seller Pricing with New Cost Controls

Ozon Revises Seller Pricing with New Cost Controls

Ozon platform updated seller offer terms, introducing order cancellation express service fee deductions, but waiving "last mile" fees in specific cases. Sellers need to prioritize order management, optimize logistics, and strengthen communication. Actively adjusting business strategies is crucial to cope with increased costs and achieve sustainable development. This includes carefully monitoring order fulfillment, exploring alternative shipping options, and proactively addressing customer inquiries to minimize cancellations and maximize efficiency within the updated Ozon framework.

11/03/2025 Logistics
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Shipping Price Overview and Flight Information from Shenzhen to Louisville

Shipping Price Overview and Flight Information from Shenzhen to Louisville

This article discusses the air freight prices and flight information from Shenzhen to Louisville, highlighting that rates may fluctuate due to market conditions. The standard freight rate is 95.0 CNY/kg, with a transfer fee of 320 CNY. The detailed route includes a transfer in Shanghai to Chicago, followed by truck transport to Louisville. It also reminds customers to confirm all related fees in advance, providing effective guidance for their shipping needs.

07/22/2025 Logistics
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Amazon Aids Sellers With French EPR Compliance

Amazon Aids Sellers With French EPR Compliance

Amazon France launched an EPR payment service to help sellers comply with French environmental regulations. Amazon will declare and pay environmental fees on behalf of sellers, deducting the fees from their accounts. Sellers need to monitor the fee details and ensure timely payment to maintain their store operations. This service simplifies the compliance process for sellers operating in the French market, allowing them to focus on their core business while adhering to EPR requirements.

12/31/2025 Logistics
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Ebay Sellers Gain Edge with Product Analysis Tools

Ebay Sellers Gain Edge with Product Analysis Tools

This article details six essential product analysis tools for eBay sellers: eBay Seller Hub, Title Builder, eBay Shipping Calculator, eBay Fee Calculator, Terapeak, and Algopix. These tools support sellers in various aspects, including listing optimization, keyword selection, cost control, and market research, helping them succeed on the eBay platform. Each tool provides unique insights to improve profitability and decision-making, ultimately empowering sellers to make informed choices about product selection and pricing strategies on eBay.

12/31/2025 Logistics Encyclopedia
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